Head of Marketing
Where do the 500m aspiring content creators go to find their first influencer job? How does a brand find a creator that they want to work with? How do they prove their followers and engagement are real?
They come to Edge. A SaaS+ platform that allows brands to find authenticated, verified Web3 creators and run automated, data driven Creator campaigns.
In September 2022, Edge will launch an NFT Collection of Edge Creator Passes, which give access to the Creator Station, a hub for brands to access the metaverse at scale via thousands of verified creators and their social accounts. Edge minted out our first drop of OG Creator Keys.
Role Summary
We’re looking for a Head of Marketing with 5+ years of experience to manage a multi-channel marketing strategy, focusing on key areas including but not exhaustive; Product marketing, community growth, user acquisition. This role will report to the founding team and work with key partners, departments, etc to create, manage, and execute the marketing strategy. This is an opportunity for someone looking to accelerate their career in the fast-paced world of Creator marketing, NFTs and Web3.
Key Responsibilities
- Owning the overall marketing and content strategy for the company’s key areas and coordinating with key teams such as design, business development
- Collaborate with the company’s key groups communities, partners, customers, and team to deliver content on key channels included social media, blogs, and media platforms
- Performing user research, crafting positioning/messaging, performing user product education, and developing creative assets
- Planning, executing, and iterating marketing campaigns
- Observe key external events (ex. online events, hackathons, speaking panels) for opportunities for growth, partnerships, network expansion, etc
Must have skills and attributes
- 5+ years in marketing, with some experience working in the blockchain industry
- Understand traditional marketing principles and implementation (media, PR, paid advertising, email marketing, etc), and can strategize growth activities
- Ability to translate complex concepts into clearly articulated messaging
- High attention to detail, excellent time management, and organizational skills
- Creative, analytical, results driven, resourceful, etc
- Interested in key areas (ex. NFTs, blockchain technology, decentralized finance)
- Working knowledge of key industries (ex. Gaming, fashion, finance, etc)
- Ability to work under pressure in fast paced environment and industry
- Previous project management experience preferred
- Excellent communication, presentation and problem-solving skills, and able to work independently by influencing stakeholders at different levels
Benefits of working with us
- Help to build a rocketship whilst it is being piloted by our incredible team of beautiful humans.
- Join an exciting Web3 startup building something genuinely useful and unique.
- Work whenever you want from wherever you want. Just get your job done.
- Bring yourself to work everyday. We want you, not your Avatar.
- Fun company trips upon achieving milestones
- Share options
- 1 Edge NFT Creator Pass
- Competitive salary
How to apply
To apply for this vacancy please email us your CV/Resume